NESPRESSO
TRIESTE NAPOLI
BRAND WEBSITE
fwafdThe launch of a Nespresso limited edition is always an event, especially when it’s directed to two cities that have brought so much to the history of coffee.
- client
- Nespresso
- agency
- Lowe Strateus
- tech
- Flash
- release
April 2012
Benvenuti
in Italia
We’ve been advising Nespresso for the global launch of the 2 “gands crus” coffees Trieste and Napoli, in the
conception and production of their digital campaign from the web activation to social content, display and emailing.
In order to build a fascinating visual environment, with evocative and elegant illustrations, we went for a trip
in the streets of those two coffee cities, Trieste and Napoli.
A tasteful journey in the heart of
two emblems of the Dolce Vita.
A bewitching
universe
We worked on illustrations to picture the most popular streets of the two cities and animated them in flash in a 3D environment,
using the Unity technology.
Beyond the illustrations, we’ve built in 3D and animated the brand’s iconic cups and capsules and have treated music in the experience with a touch transalpine sonority.
A campaign filled with
dreams and delicacy,
in the spirit of Nespresso.