The launch of a Nespresso limited edition is always an event, especially when it’s directed to two cities that have brought so much to the history of coffee.
- Lowe Strateus
We’ve been advising Nespresso for the global launch of the 2 “gands crus” coffees Trieste and Napoli, in the
conception and production of their digital campaign from the web activation to social content, display and emailing.
In order to build a fascinating visual environment, with evocative and elegant illustrations, we went for a trip
in the streets of those two coffee cities, Trieste and Napoli.
A tasteful journey in the heart of
two emblems of the Dolce Vita.
We worked on illustrations to picture the most popular streets of the two cities and animated them in flash in a 3D environment,
using the Unity technology.
Beyond the illustrations, we’ve built in 3D and animated the brand’s iconic cups and capsules and have treated music in the experience with a touch transalpine sonority.
A campaign filled with
dreams and delicacy,
in the spirit of Nespresso.