THE ERASABLE WALL
Over 75 million of women in the world are condemned to work and can’t go to school. How can we make the users aware to this cause?
- Plan International
- CLM BBDO
- HTML & CSS / JS
Only 10 seconds
to help schooling
Using the occasion of the International Day of the Girl Child in October 2013, organized by PLAN International, CLM BBDO has asked us to adapt digitally a concept of an event they had:
The Erasable Wall.
If the user only has 10 seconds and can only erase a little
little part of the fresco in the allotted time, the combined efforts of all
the web-users should allow to let the girls out of the factory and back to school.
Using this simple participative mechanic, the objective was to convince users that even a minor gesture can change the life of millions of girls.
There is no minor gesture,
no minor participation.
In order to respect to the participative and collaborative aspect of the idea, our digital fresco should allow to welcome, together and in
real-time, a large number of participants who will erase their selected part of the fresco.
50 000€ of donations collected by the overall operation
200 000 web users
300 000€ of media fallout for the association
and the cause